What is POS Integration?
In latest years, the hospitality industry has gone from being alert to digitalization to encircling technology. Restaurants now have software tools to help them manage all aspects of in house and back house: reservations, staff inventory, loyalty programs, take-out and deliveries.
While this allows them to do more with less staff, it has also created situations where they have four or five independent technology systems operating independently. also, when two applications share data with each other, you can connect the paths and have access to a much larger picture.
What are the advantages of POS Integration?
Connecting the POS and reservation management system transforms running a restaurant in two key ways:-
1. Tailor the Guest Experience
When integrated with a table management system, your POS software opens up a door of new data that was previously not available. Data points like customers' lifetime spending and average spending per reservation provide restaurants with a clear insight into their repeating customers that were not accessible before. This allows them to customize every customer's dining experience from beginning to end.
Through POS integration, managers can see what a guest normally spends money on and compare their previously ordered items, or simply ask the right questions. In short, instead of approaching each customer with general statements, your staff can now personalize their approach based on the customer's past behaviour.
By enabling a personalized approach to customer experiences, POS integration helps restaurants build a healthy relationship with their customers
A great way to identify them is through revenue rather than a number of visits or guesswork. If you know that 15% of your guests spend a certain amount in a month or a year you can easily decide who is a VIP and who is not.
POS integration doesn't have to be the single way you track VIPs, but it also has another way of understanding your guests and which ones are more likely to become strong members of your restaurant.
2. Revenue Reporting
Along with customer data, POS integration also provides an in-depth analysis of the financial side of things - total sales, revenue, and many more data points that provide a more clear analysis of your restaurant’s financial performance.
It provides a centralized place for all data collection and decreases human errors as the entire system is digitally integrated. This not only saves your staff from hours of work but also makes your profit reporting easier and more accurate.
Having all the revenue reports and sales data in one place also makes it easier and more efficient for staff to report performance to their leaders, which enables regular and correct reporting.
This way, the restaurant has a real-time representation of the revenue situation and can immediately identify and solve any issue that may affect overall restaurant operations.
3.Must-Have features of a POS Integration Solution
When you decide to invest in a POS integration solution, there are three important things to look for,
Flexibility- The solution you choose should be able to work not only with your POS systems but also with other providers in case you switch to another one in the future.
Data security- When you connect your POS system and customer data collection, you’re creating a new set of data as it includes sales and customers’ personal information. The integration provider should hence have a solid cloud-based infrastructure.
Privacy protection- Finally, the integration solution would need data protection, without even contemplating the option of selling or sharing customers’ data with other parties.